Changes to the law coming in May starting from May 26, when it will become a criminal offense for brands to seed positive messages online without making the origin of the message clear. Looks like this is a EU directive being implemented – wonder if the way its implemented will ave unintended consequences I can see the Sir Humphreys cocking this up or in a worse case having implications for anonymous political comment.
News article at Adage here
Still look on the bright side does this mean those GASTLY GASTLY GASTLY BT ads with the Smug Couple will have to have a warning they they are not real consumers of BT products.
Bring back Bob Hoskins is what I say – Even Buzby is better that Wimp boy and Smug Miss.