Panda Update Hits the UK and All English Queries


It looks like the infamous Panda Google update has arrived outside of the USA.  According to Google the Panda update (some times called Farmer/Panda) is meant to better  identify low-quality pages and sites.

These are the sort of pages (often seen on “content farms”) with text that is automatically tuned to match the query – but may not provide the best user experience. (Google apparently calls it a “high quality sites algorithm.)

I am due to help give a presentation on SEO to a group of RBI’s developers on Wednesday – so guess whos going to be quickly revamping the presentation deck tomorrow – as well as groveling in the Analytics data to see if any of our sites have been hit.

Though its  my boss that will be fielding the calls from the senior management I am glad to say. Coverage here and Googles own blog here

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